Beauty is a photography piece that involved experimentation with non-traditional forms of type. The piece is highly inspired by the works of Sagmeister and Walsh, and the way the studio plays around with typography. The word “Beauty” was chosen and constructed using a variety of live fresh flowers. The idea of beauty is one that is regularly imposed on women, that they have to uphold ethereal beauty. The flowers were a suitable choice of material for the finished piece due to their connotations of being delicate and feminine – traits that women are expected to have.
The final piece was intended to be temporary in the same sense that beauty is merely a
superficial concept and does not last forever.