Mossery is a company that creates thoughtful and personalisable stationery that hopes to inspire and nurture creativity. 

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As part of a task to create a newsletter that encompasses their Purposeful Everyday campaign, I selected blog posts of interest that resonated with the chosen campaign. From here, I then identified possible thematic overlap between the blog posts to provide direction for either the subject of the email newsletter. 

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Crafting the narrative of the newsletter to cover more seasonal themes would pique more interest in the readership. In this case, I took the theme of Mercury retrograde and its overlap with the chosen campaign to poise it similar to a survival guide for light reading. This guide would contain points that are then expanded to introduce each of the featured blog posts and ends with a product recommendation.