Electronic Direct Mail marketing
Mossery is a company that creates thoughtful and personalisable stationery that hopes to inspire and nurture creativity.
As part of a task to create a newsletter that encompasses their Purposeful Everyday campaign, I selected blog posts of interest that resonated with the chosen campaign. From here, I then identified possible thematic overlap between the blog posts to provide direction for either the subject of the email newsletter.
Crafting the narrative of the newsletter to cover more seasonal themes would pique more interest in the readership. In this case, I took the theme of Mercury retrograde and its overlap with the chosen campaign to poise it similar to a survival guide for light reading. This guide would contain points that are then expanded to introduce each of the featured blog posts and ends with a product recommendation.