(Taxes for London)
Live project / Branding / Print
This was a live brief project in collaboration with Government Digital Services UK. Working alongside a team of three other designers, a visual campaign was designed to improve the relationship between the government and local businesses through awareness of corporate tax evasion. The campaign, in collaboration with TfL, highlights how tax evasion disrupts essential public services like transport systems and discourages the public from this harmful practice. This was done by focusing on creating speculative designs on a fictional “tax-free Britain” whereby existing public sectors would undergo intense privatisation.