Art Direction / Social content creation / Editorial
Twilio is an American company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs.
Twilio aims to “make awesome happen” by taking complex, technical, and sometimes overwhelming topics and presenting them in a story-first approach that is educational and informative but also digestible and fun. For all dog lovers out there, this is called the peanut butter-on-the-pill approach.
Ultimately, my main task was to add a human touch to the tech and IT industries, by crafting assets such as social media posts, eDMs, web landing pages, and whitepaper reports that are more exciting, lively, and approachable. You can view more assets here.